If you’ve found this website you probably have an idea about what inbound marketing is all about. It’s been around for a few years now and it’s been gaining more and more traction as online marketers such as SEO Consultants start to review their working practices and how they can better implement best internet marketing practices.
Inbound marketing is all about getting warm leads into the business rather than implementing marketing strategies that outwardly target cold target audiences where the question has to be posed: “will these people be engages with our business?”
The traditional marketing models based on outbound marketing methods, these included cold calling, print display advertising, spending thousands of pounds to appear at trade shows and conferences (as well as in many more ways), these techniques allow a business to get in front of a cold target audience and then get them warm enough that they would give your products or services a go.
Although there was always a degree of targeting, you chose the right magazines, the right trade shows etc, this type of marketing was always a numbers game, in this game you knew that you had to engage with X amount of potential customers in order that you convert one of them and get that much coveted sale. Although better than the traditional sales floor in many ways, this form of marketing is still incredibly inefficient as marketers have to get in touch with a great deal of people that have absolutely no interest in the products or service on offer.
When you consider the economic times (we’ve been in and out of recession and it looks as though we’re heading back into a recession), Inbound Marketing is becoming a cost effective alternative for those looking a new way to acquire new leads, inbound marketing techniques include blogging, engaging with social media contacts, developing social media networks and search engine optimization.
The general idea is to use methods that pre-qualify your audience before they find you, this way you can rest assured you’re visitors or potential customers are always semi-warm before they engage with your organisation.
How Can InboundMarketer.co.uk Help?
We’ve been helping people for years develop their online presence in a way that better engages their potential target audience, we can work either on an adhoc basis or we can take up the slack as your outsourced marketing department.
Please get in touch for more information about how we can help you to get more customers online.